Art direction :
6 graphic universes
- 3D products –
Packaging & Logotypes
"Brand identity. Fragrance Collection"
Each visual depicts a specific universe linked to the identity, the spirit of the perfum and the shape of the bottle.
Each visual depicts a specific universe linked to the identity, the spirit of the perfum and the shape of the bottle.

Eden fragrance evokes wilderness, elegance & mystery.
Eden is a hand-drawn black and white illustration created to represent the unique identity of the fragrance. The composition combines a variety of bird species integrated with natural elements such as feathers and branches, arranged thoughtfully to create a balanced and cohesive graphic.
The design incorporates custom typographic elements to complement the illustration and enhance brand recognition. The overall style aims to convey elegance and mystery while maintaining a refined visual language suited to luxury packaging.

Silk is a fragrance in a graffiti & calligraphic style.
Silk explores the visual codes of signature and style through a bold, urban-inspired composition. The logotype is designed as a handwritten signature — refined, gold-toned, and expressive — to reflect the elegance and personality of the fragrance.
This project combines expressive lettering with contemporary visual language, aligning luxury aesthetics with urban energy to build a distinctive perfume identity rooted in both fashion and graphic culture.

Pearl perfume plays to the baroque atmosphere, with a Botticellian floral visual.
Pearl follows an artistic direction inspired by the baroque visual language, reinterpreted through a contemporary graphic approach. The concept relies on a strong contrast between classical references and modern execution.
Sharp graphic additions—vibrant shapes and color accents—introduce a visual tension that anchors the design in a contemporary aesthetic. The packaging, both minimal and refined, reflects this blend of ornamental tradition and modern visual language.

76 is a trendy and dynamic american pop culture universe.
The "76" project draws from American pop culture, combining references from the Memphis movement, geometric abstraction, and visual codes from the 1980s.
The visual is built on a base of black-and-white line patterns, overlaid with bold color blocks (red, green, violet, pop pink), paint splashes, and energetic textures that evoke artistic spontaneity. The composition is deliberately vibrant and contrast-driven, yet remains anchored in a contemporary aesthetic.

Wonder fragrance visual symbolizes a natural elegance.
"Wonder" is built around a strong illustrative concept, The visual language merges this intricate illustration with bold, solid-colored graphic forms, creating a balance between delicacy and structure.
The packaging adapts the main composition with a tighter framing, highlighting the visual density. The box design is colorful and graphically structured, offering a bright, joyful, and visually striking interpretation of the fragrance’s world.

Grotesk perfume, unisex, is in a brutalist typographic universe.
"Grotesk" is a type-focused creation built around diagonal bands combining bold typography and solid color. These overlapping graphic elements bring structure and rhythm to the composition, delivering strong visual impact.
Typography is central to the concept. The typeface was chosen for its distinctive design, featuring sharp cuts and fractioned angles that reinforce the fragrance's graphic identity. The visual approach balances geometric tension, bold messaging, and vibrant color.
The bottle, with its simple lines, provides the perfect base for this expressive design. The packaging extends this dynamic: powerful, colorful typographic blocks animate each panel, projecting a bold, contemporary identity.