Art direction :
6 graphic universes
- 3D products –
Packaging & Logotypes
Brand identity. Fragrance Collection
The graphic identity features six specific visual universes inspired by each perfume's fragrance and the shape of its bottle.
The universes utilize vibrant colors, expressive shapes, figurative drawings, and typographic compositions.

Eden fragrance evokes wilderness, elegance & mystery.
Eden is a hand-drawn black and white illustration created to represent the unique identity of the fragrance. The composition combines a variety of bird species integrated with natural elements such as feathers and branches to create a balanced and cohesive graphic.
The design incorporates custom typographic elements to complement the illustration and enhance brand recognition. The overall style aims to convey elegance and mystery while maintaining a refined visual language suited to luxury packaging.

Silk is a fragrance in a graffiti & calligraphic style.
Silk explores the visual codes of signature and style through a bold, urban-inspired composition. The logotype is designed as a handwritten signature — refined, gold-toned, and expressive — to reflect the elegance and personality of the fragrance.
This project combines expressive lettering with contemporary visual language, aligning luxury aesthetics with urban energy to build a distinctive perfume identity rooted in both fashion and graphic culture.

Pearl perfume plays to the baroque atmosphere, with a Botticellian floral visual.
Pearl is inspired by the baroque visual language, reinterpreted through a contemporary graphic approach. The concept relies on a strong contrast between classical references and modern execution.
Sharp graphic additions—vibrant shapes and color accents—introduce a visual tension that anchors the design in a contemporary aesthetic. The packaging, both minimal and refined, reflects this blend of ornamental tradition and modern visual language.

76 is a trendy and dynamic american pop culture universe.
The "76" perfume draws from American pop culture, combining references from the Memphis movement, geometric abstraction, and visual codes from the 1980s.
The visual is built on a base of black-and-white line patterns, overlaid with bold color blocks (red, green, violet, pop pink), paint splashes, and energetic textures that evoke pictural expressivity. The composition is deliberately vibrant and contrast-driven, yet remains anchored in a contemporary aesthetic.

Wonder fragrance visual symbolizes the natural elegance.
"Wonder" is a strong illustrative concept, The visual language mixes an intricate illustration with bold, solid-colored graphic forms, creating a balance between delicacy and structure.
The packaging focuses the main composition on tighter framing, highlighting the visual density. The box design is colorful and graphically structured, offering a bright, joyful interpretation of the fragrance’s world.

Grotesk perfume, unisex, is in a brutalist typographic universe.
"Grotesk" is a type-focused creation built around diagonal bands combining bold typography and solid color. These overlapping graphic elements bring structure and rhythm to the composition, delivering strong visual impact.
Typography is central to the concept. The typeface was chosen for its distinctive design, featuring sharp cuts and fractioned angles that reinforce the fragrance's graphic identity. The visual approach balances geometric tension and vibrant color.
The packaging design is inspired by the bottle's clean lines. Colorful typographic blocks on each side punctuate and energize the composition.