Graphic Identity :
Logotype
Range colors – Graphic system
Motion design
"Activate’s Brand Strategy".
Brand for Activate, a physiotherapy and complementary medecine swiss center specializing in the treatment of neurodevelopmental, neurological, cardiovascular and vestibular disorders.
Loop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recovery
Loop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recovery
Loop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recovery
Loop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recovery
Loop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recovery
Branding strategy and positioning
The visual identity was developed to support Activate’s positioning as a trusted, modern healthcare provider. It balances clarity and warmth, ensuring the brand communicates both medical expertise and patient accessibility.
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Infinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projection
Logo design and symbolism
The logo is composed of concentric forms inspired by sound waves—a subtle nod to the center’s auditory and vestibular specializations. Its simplicity ensures strong recognition across all formats, from signage to digital platforms.
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Typography and visual system
The typographic system is built around a clean sans-serif font, offering high readability in both print and screen environments. It supports a structured layout and consistent tone throughout the brand’s communication.
Concentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and light
Concentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and light
Concentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and light
Color palette & Brand tone
The color palette features soft yet vibrant tones—lavender, sky blue, soft orange, and green—chosen for their ability to convey energy without overwhelming the viewer. These carefully selected hues create a welcoming and distinctive visual atmosphere, supporting the brand’s aim to stand out in the healthcare sector while maintaining a sense of professionalism and clarity.
Concentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and light
