Graphic Identity :
Logotype – Range colors
Graphic system
Motion design
"Activate’s Brand Strategy".
Brand for Activate, a physiotherapy and complementary medecine swiss center specializing in the treatment of neurodevelopmental, neurological, cardiovascular and vestibular disorders.
Professional Sectors : Cells, Brain, Balance & Sound
Loop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recovery
Loop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recovery
Loop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recovery
Loop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recovery
Loop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recoveryLoop movement : Regained autonomy – Management of a handicap, recovery
Branding strategy and positioning
The visual identity was developed to support Activate’s positioning as a trusted, modern healthcare provider. It balances clarity and warmth, ensuring the brand communicates both medical expertise and patient accessibility.
Infinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projection
Infinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projection
Infinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projectionInfinity – Proportionality : balance – positive future projection
Logo design and symbolism
The logo is created on the basis of concentric lines inspired by sound waves, to recall the center's medical specialties. Its simplicity guarantees strong recognition across all media, from signage to digital platforms.
Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.
Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.Minimal letter "a"– Hand-loop : human dimension – therapeutic aid.
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Typography and visual system
The typographic system is built around a clean sans-serif font, offering high readability in both print and screen environments. It supports a structured layout and consistent tone throughout the brand’s communication.
Concentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and light
Concentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and light
Concentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and light
Color palette & Brand tone
The color palette features soft, vibrant tones—lavender, sky blue, soft orange, and green—chosen for their ability to convey visual energy. These carefully selected hues create a welcoming and distinctive colorful atmosphere, supporting the brand's goal of standing out in the healthcare industry with a sense of professionalism and clarity.
Concentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and lightConcentric lines : Waves – flow of sound and light
