DOLBY
Laboratories

Hero Asset - Motion

 Hero Asset Motion for DOLBY Laboratories

2D and 3D Motion Design for DOLBY Laboratories.

DOLBY Laboratories commissioned My Name Is Wendy Studio to create a hero asset motion project, including a graphic animation, a series of visual assets, and illustrations for its brand identity and advertising. Combining 2D and 3D graphic content with textural effects, light, and color, the project explores a multidisciplinary approach to motion design that conveys elegance, dynamism, and a contemporary visual identity.

DEPTH / DIMENTIONALITY / ENERGY

The stage of the graphic elements creates a kind of immersion into a universe made of folds and layers, LIKE a propagation that accentuates depth.
The play on the scale of the elements, THE PERMUTATION OF THEIR MATERIALS and the work on clarity (colored spectra and light echoes like artifacts) gives the sensation of a truly spatial movement.

DOLBY BRAND / IMMERSIVE EXPERIENCE

We considered the importance of retaining the Dolby logo in its entirety, like doors opening onto a "landscape/universe" populated by atmospheric conditions rendered through effects of light, tones, and progressive blurs.
This is to emphasize that the Dolby brand is a pure sound experience, both rhythmic and three-dimensional, which graphically translates into an immersive visual metaphor for viewers.

VIBRANT EMOTION / CINEMATOGRAPHY

The background of the visual could shift from black to colorful gradients or vice versa, like a subtle pulse.
The tones of the elements could change accordingly to create a climacteric and climatic ambiance (atmosphere and temporality): a day, a night, auroras or visual dawns.
All of this accentuates the cinematic character through the birth of an emotion that is simultaneously vibrant, evanescent, and ecstatic.