RAZNY
Luxury jewelry

Magazine - Winter 2025

Art direction, Layout, and typographic composition for the Winter 2025 issue of RAZNY Magazine.
Design of double page spreads and advertisements for brands carried by the luxury boutique : Cartier, Patek Philippe, Rolex, Picchiotti, Kwiat, Lagos, Rahaminov, Etho Maria, Tissot, Breitling, etc.

Bringing together the world’s most distinguished luxury brands and the exceptional craftsmanship of master jewelers, Razny Jewelers blends timeless elegance with three generations of family tradition and an unwavering dedication to excellence.

In the context of Razny’s 75th anniversary, we believe it is essential to create an iconic magazine issue that embodies both the history of the company and its contemporary image. Designed as a signature edition, this publication must, through its visual quality, aesthetic universe, and elegance, pay tribute to Razny’s artistic vision and exceptional service.

The creation of a graphic language drawing on both the codes of timeless artistic movements and a sense of extreme modernity will reflect the longevity of this family-run business, built over three generations.
The design will aim to elevate this editorial project into a collectible object or art catalog—a memorable gift that symbolizes the trust shared between clients, contributors, and partners, united around a common pursuit of excellence.

The exclusive use of black and white should be emphasized as a bold and meaningful choice.
Boldness : Through jewelry photography, we will aim to create striking visual narratives—scene-like compositions that enhance each designer’s craftsmanship and highlight the form and aura of their creations.
Relevance : Through the inherent elegance of black and white, subtle plays of light and shadow will echo the spectrum and mineral quality of diamonds, and the light reflective of the precious materials used in fine jewelry.

Particular attention will be paid to the cover. We envision a unique typographic design for the number 75, modern, emblematic and heraldic, partially inspired by the ornate style of the Razny logotype. Printing techniques such as embossing or selective varnishing may be proposed to add brilliance and texture to the paper.

Chiseled like a jewel, refined like a signature,
& as precise as swess timepiece.