Lucie Edel
Jewellery designer - Paris

Brand identity 
- Logotype -
- Visuals of collection -
- Webdesign -

Up & Down collection.
Up & Down collection is based on specific construction lines.
The identity of collection is based on pictures of rings.
Each piece of jewellery is placed on a piece of coal in order to bring out the matter and the form. 
From this pictures, we are created a visual that evokes the structure of each ring in a virtual sense.