Lucie Edel
Jewellery designer - Paris

Brand identity
- Logotype -
- Visuals of collection -
- Webdesign -

Up & Down collection.
Creation of the identity (logo, website) and visuals for the first ring collection, called Up & Down.
The graphic composition is based on provided photographs of the jewelry placed on a piece of coal.
Each visual is a vectorized reinterpretation of the ring's shape and line. The combination of the realism of photography and graphic design creates a subtle contrast and reinforces the elegance of the creation.

Branding and graphic design to present a jewelry collection

graphic identity and visuals for jewelry presentation

Presentation of the web identity of a jewelry designer on mobile, tablet and computer

Jewel presented on a piece of coal on a white background

On white background, silver ring on coal

Graphic design and branding of jewelry by My Name is Wendy

Photograph featuring a ring on black coal

Vector illustration with photography representing a jewel

Photography of a jewel placed on coal

Visual composed of a vector shape and a photograph of a ring

Nomad – Luxury Luggage