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37°
Bio Premium Cosmetics
Paris

Art Direction
Logotype – Advertising
Brand Identity – Website

The brand name refers to body temperature.
The product line is divided into two categories: makeup and body care.

Creation of icons for each product, photographic and graphic compositions featuring them.
Establishment of the color range for the four guidelines for the 11 products : Lipstick, lip care, eyeshadow, brown pencil, mascara, eyeliner, blush, foundation, hair care, body lotion, micellar water.
Presentation of the packaging and cosmetics design of the eyeliner with the creation of a graphic eye
Packaging design representing a graphic pattern of lips
Branding and packaging design of the 37° micellar water brand
The visual is composed of two shots. The background is a black background with the repetition of the lettering of the cosmetic brand's logotype. The foreground represents cosmetic products such as lotions, creams and foundations. The products' packaging is suspended and flying in the space of the visual.
Packaging design and graphic identity for the 37° cosmetics brand
Packaging design of the lipsticks of cosmetics brand 37°
Branding of cosmetics and body care products for the 37° store
Branding of the body lotions of the cosmetic brand 37°.
Branding and packaging design of 37° body and skincare products
Packaging design for the blush with a graphic icon and the logo of the brand
Design of a foundation packaging with a graphic form and the logotype of the brand, a typography.
Identity and typographic composition for the bag of the 37° cosmetics store
Graphic design of the web page of the cosmetic brand 37°.
Branding, layout with the graphic icon of the hair care brand 37°.
Graphic and typographic screenshot of the Cosmetics 37° brand website.
Graphic icon and branding for Cosmetics 37° body lotion
Packaging design for the purple eyeshadow with a graphic icon and the logo of the brand
Packaging design for the green eyeshadow with a graphic icon and the logo of the brand
Makeup box, green eyeshadow with a graphic shape and the company's brand
Makeup box, eye shadow with a graphic sign and the logotype of the brand
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