Macval Museum
Art book & Window sticker

- Graphic design -
- Graphic concept book -

"Du pareil au mème" - Collectif 1.0.3 + MNisW

Creation of the graphic identity of the art book in the form of a leporello printed on both sides. The composition is based on a grid that contains disruptive segments punctuated by vectorized material effects. The overall aesthetic was designed to highlight the energetic force of the gestures and postures of each hadoken. One side of the leporello is on a black background with white lines, the other side is translated into a negative, creating a dynamic double reading.

"We invited the duo of french graphic designers "My name is Wendy" to do the edition with us for their special graphic view. Then we decided together to convert and print our hadokening's population on stickers, elements of an edition called "Leporello", a kind of big gatefold." Collectif 1.0.3

Photos of the MAC/VAL museum : Martin Argyroglo

"The design of the edition was thought taking account of the specific form of the book. We created a sort of « panorama » or « landscape » from a grid with regular cells.The idea was to obtain a variation code in the lines and the curves in order to create a « score » which meets and welcomes the gestural richness of hadokening's population. The matters create depths and evokes the energy of movements. The stickers allow people to create their own poetic narration." 
My Name is Wendy